Amazon
Employee sentiment platform for 2M+ users.
Amazon Connections was an opt-in employee sentiment platform. Two million plus users across the global Amazon workforce.
The design challenge: how do you get honest answers from people who are not sure it is safe to be honest?
Consumer-scale product, enterprise constraints
I worked on a product used by 2M+ employees globally. The design challenge was not technical scale; it was psychological safety at scale. How do you get honest answers when the person answering works for the company asking?
- 2M+ user product
- Appreciative Inquiry-based measurement design
- Opt-in participation lift from baseline to 60%+ in six weeks
Employee sentiment at Amazon scale
The core insight from Connections: framing questions around what is working (vs. what is wrong) produced more honest responses and higher participation. That finding has implications well beyond HR tech.
- Opt-in participation design
- Measurement trust as a product feature
- Scale: 2M+ employees across global Amazon
Building trust at the scale of a country
Amazon has more employees than many nations have citizens. Building a product that earns their honest feedback required thinking carefully about power, trust, and design.
Tell me what you are looking for
Amazon Connections spans HR tech, measurement design, and large-scale product. What is your angle?