Instill.AI
Culture analytics co-founder with Dr. Galen Buckwalter.
Instill.AI was a culture analytics startup built with Dr. Galen Buckwalter, former Chief Scientist at eHarmony.
We measured organizational culture using Appreciative Inquiry: a strengths-first framework that asks what is working, not what is broken.
Co-founder, zero to product
At Instill I went from idea to working product alongside a domain expert. That required wearing every hat: product, research, go-to-market, and investor communication.
- Zero-to-one product development
- Research-grounded measurement design
- Partnership with a domain expert (I-O Psychology)
Culture analytics built on strengths
Most culture tools measure what is wrong. Instill measured what is working and why it works. That distinction matters for adoption: people answer questions about their strengths more honestly than questions about their failures.
- Appreciative Inquiry as a product differentiator
- Culture analytics market positioning
- Founder-expert co-founder model
Building a startup about workplace culture
Instill tried to measure what makes teams work well together. This is the story of how we thought about that problem.
Tell me what you are looking for
Instill sits at the intersection of I-O psychology, AI measurement, and startup founding. What angle are you coming from?